Ieyasukun of Hamamatsu City

Many prefectures in Japan created its own mascot figure to promote its local culture, policy and products. The mascot figure of Hamamatsu city is Ieyasukun. In the April this year the shopping site of ieyasukun is formally launched selling a wide array of products made in Hamamatsu. Ieyasukun is taken from the famous Shogun Ieyasu Tokugawa, it is believed the warrior spirit of Ieyasu is able to empower people with strength and stamina.  www.ieyasukun.jp